Sometimes getting you new business venture off the ground can be a bit like the chicken and the egg. There are so many things that can’t be done until something else is done – where do you start?
Do you have business cards? Do you have a website? How about letterhead, logos, stationary, brochures? And all that before you have done anything for your client to bring income in the door.
I had a discussion with a potential client today who was struggling with just this situation. She knows what she wants to do and exactly who her target market is but is stuck with the “I can’t even get my business cards printed until I have my website and email but it all seems so complicated”
In my humble opinion the main thing you want to convey to your customers is a sense of consistency and familiarity across all of the ways that your client will interact with you. I think the first thing you need to do is have an idea of your overall company logo or design. From there you will find that the nature of the letterhead, website, colour palettes etc will all have a place to flow from.
Many web designers also do graphic design but the two skill sets are quite distinct in my mind. I specialise in the technical side and while I can turn my hand to snazzy up graphics and make things look good I would not claim to be a graphic designer. (I take my hat off to those that are and I envy that part of their creativity). I am good at taking a design and extending it to flow across a website.
So, how do you get that fantastic design for your logo, business card and website?
You could be fortunate and have access to a great designer (in which case I’d love to hear about them). You can also use a number of the on-line design crowdsource / auction / competition sites. One that has caught my attention recently is 99 Designs who allow you to specify the job you want done and how much you want to pay. Then designers from all over the internet suggest ideas and create designs for you and you choose the one you like.
One of the many advantages of this is that you draw on the design talent of a huge pool of people.
Once you have your logo then a lot of the other decisions about your company branding and website will start to flow more quickly and you know that you will have an overall consistency that your customers will notice and appreciate.
If you have any experiences with using on-line graphic designers then let me know your thoughts by leaving a comment below.
Here’s to a great logo, in a time frame that works, and at a great price.
your ‘Peoples Geek’